Whilst all packaging may contain an element of promotion, at Duncan Print Group we make a distinction between main run retail packaging that comes with every product and limited edition or targeted promotional packaging. This targeted or limited edition packaging can often include an enhanced pack with additional finishes or elements to add value to the proposition.
This particular pack used Lenticular Lenses to create the illusion of changing text when viewed from different angles. The pack itself featured two of these boxes made for smartphones wrapped and mailed to convey targeted messaging to the end user.
New product launch packs
PR for new products can mean the difference between hitting the ground running and a long hard slog for recognition. We have built a strong reputation with leading retail brands for producing packaging to help them launch new products, whether these are aimed at national retail chains or individual influencers.
Launch packs are a great tool to present a new product in the right setting and to provide a special service for VIPs.
One of the strongest benefits of packaging is its function as a way of presenting your product. This can be a bottle, lotion or even a simple brochure. The packaging used to present it can be one of the most important drivers in the users perception of the product. Presentation boxes can provide some context with messaging and imagery but also by combining elements to multiply the offering.
We can provide foam, plasticor card internal platforms and fitments to best display the products and even help with fulfilment and logistics to the end user.
Display and Point of Sale packaging
After all the hard work and effort in developing and manufacturing your product it is vital that the customer’s experience matches your offer. This is why point of sale and display packaging provides a method of displaying your product in a setting fit for the job. We produce retail display packaging and counter top units that elevate the product from the crowd.